Coborn’s, Inc. is excited to announce the launch of a brand-new assortment of signature items that differentiate its fresh bakery, deli and meat departments.
The Signature Product program will be called Oh My! Gotta Buy. The first three items launched in all Coborn’s and Marketplace Foods’ stores last week in conjunction with the Grand Opening of the new Coborn’s Marketplace location in Otsego Wednesday, Nov. 4. These items are the first of several new signature items that are currently being developed by the company’s bakery, deli and meat departments. The new items include:
“Chickles” — Tender, marinated pieces of fresh chicken tenders and thick-cut pickles, skewered, lightly breaded and deep-fried to perfection. Chickles will be made fresh daily and sold in the Chicken Shack in our Kitchen/Deli departments.
“The Big Peanut Butter Dipper” — This is a made-from-scratch cookie is baked with real creamy peanut butter and then dipped in chocolate. The Big Dipper will be baked and packaged at the company’s central Bake Shoppe facility and then sent to Coborn’s and Marketplace Foods stores where they will be showcased in the Bake Shoppe departments.
“Four Brothers Smoked Maple Sausage” — Pork sausage handcrafted with a secret spice and the company’s very own Four Brothers maple syrup that is hardwood-smoked to perfection. The perfect balance of sweet and savory, and not just for breakfast. This new item will be featured in the Meat Departments.
Emily Coborn, Vice President of Operations for Coborn’s, Inc’s East Region and the company’s executive leader on this initiative said, “This new program will be a real differentiator for our stores. A new Oh My! Gotta Buy logo will be featured on the product packaging and is intended to serve as a “mark of excellence” so shoppers can quickly identify those items that they “gotta buy,” chosen by shoppers and staff on a scale of “1 to ‘oh my!’ when shopping in our Coborn’s and Marketplace Foods stores.”
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Coborn’s, Inc. announced this week, another new measure the company is taking to disinfect its shopping carts after guest use. The company’s supermarkets are now utilizing electrostatic cleaning sprayers to disinfect carts in an effort to minimize surface spread of the COVID-19 virus. Once shopping carts have been returned to cart areas, staff uses the Victory Cordless Sprayer to lightly mist disinfectant on the carts.
The cordless electrostatic cleaning sprayers hold enough product to clean a fully stocked cart room twice. The staff replenishes the product frequently to ensure carts are always clean. Once carts are cleaned, they are pushed forward for guests as they enter the store, ensuring that guests always have a cleaned cart as they begin their shopping experience. As used carts are brought back into the cart room, employees separate them from cleaned carts. As rows fill up, a fine mist is sprayed over the top and then push them forward after they have been disinfected. The process usually takes about two minutes and is done as carts are used throughout the day, depending on the day’s business.
Since the pandemic began in early March, Coborn’s, Inc. has been diligent in the efforts to protect its guests and staff against COVID-19. Several procedures have been implemented to ensure that all stores are providing a safe and sanitary environment for guests and employees. This new safety measure is in addition to the many other cleaning and sanitation measures the company has implemented including mandatory masks for store employees, continued reminders to guests to wear masks while in the store, plexiglass shielding at checkout and service cases, frequent cleaning of surfaces and high contact areas, social distancing practices, special senior shopping hours and disinfecting wipes and hand sanitization stations made available to all guests. The company recently became Ecolab Science Certified, using many of the same cleaning products and procedures that hospitals and clinics use utilizing Ecolab-certified cleaning products. All of the company’s Coborn’s, Cash Wise and Marketplace Foods stores offer online shopping with options for curbside order pick-up as well as home delivery in select markets.
Guest feedback to the new cart disinfecting procedures has been very positive. Research indicates that one of the main reasons a guest chooses to shop with Coborn’s is that they feel safe and that the company is working diligently to keep stores, staff and guests protected from spreading the virus.
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Coborn’s, Inc., in partnership with the U.S. Department of Health and Human Services, is taking measures to prepare for the distribution of the COVID-19 vaccination once it is approved and available for distribution. With public health driving this initiative, all Coborn’s, Cash Wise and Marketplace pharmacy locations will be prioritizing the availability of this immunization to its customers.
The U.S. Department of Health and Human Services, (HHS) will team up with all Coborn’s, Inc. pharmacies to provide adequate and equal availability of the COVID-19 vaccine. In addition to other pharmacy partnerships, the HHS will provide Coborn’s, Inc. pharmacies with a direct allocation to support the goal of keeping our communities safe by offering this vaccine at no cost to the patient. Providing this service free-of-charge will ensure that swift and efficient administration of the vaccine will be available to stop the spread of the COVID-19 virus.
Coborn’s, Cash Wise and Marketplace pharmacies continue fervent efforts in the care for customer health. “Guests can be assured that once the COVID-19 vaccine is distributed, our pharmacy staff will partake in the necessary training to ensure the safe administration of the vaccine, as well as educating our patients about the process,” said Lynn Young, Director of Pharmacy Operations for Coborn’s, Inc. “We continue to offer a wide range of pharmacy services that include flu and other routine vaccinations, health screenings and prescription medication needs. Our pharmacists are trained to be vaccine administrators and have become trusted professionals in our communities,” Young said.
Coborn’s continues efforts in the fight against the COVID-19 virus with continued safe cleaning and sanitation measures that include mandatory masks for store employees, continued reminders to guests to wear masks while in the store, plexiglass shielding at checkout and service cases, frequent cleaning of surfaces and high contact areas, social distancing practices, special senior shopping hours and hand sanitization stations made available to all guests.
“With a vaccination release forthcoming, we will share available information with all our customers and the communities we serve regarding timing and distribution once that detail is finalized and available,” said Dennis Host, Vice President of Marketing for Coborn’s, Inc. He added, “Our pharmacies have a broad reach in our communities. They can be assured that their health, privacy and resource availability are our top priority.”
